For many people, advertising is not good or bad. The important thing is to be heard. When I did some research, I read almost the same things. I have read articles by many advertising writers or critics as if supporting this sentence. "Any publicity is good publicity." Although it may seem like it, I think it would be useful to clarify the situation a little bit...
Advertising can be good or bad, of course, but how? Let me briefly summarize the situation for those who say that advertising is not bad, bad advertising is instantaneous, it is short-lived… You attract attention, you get attention, you get criticism, but you are forgotten right away… You get attention with a good advertisement, you get criticism, you watch it again, you tell it to your closest friends and you will be remembered for a long time..
Oh, now I seem to hear, "- We forget many advertisements anyway, what's the difference if it's good or bad?" Let me tell you briefly, the effect of good advertisement takes its place in your subconscious, while the consciousness rejects the bad advertisement... Even if you forget the advertisement, what's the difference to that product or brand? your interest is already in your subconscious. That's why good advertising is important.
Advertising should consist of good ideas and clever solutions. Today, the only concern of advertising is not to promote and sell the product, but to increase the belief and loyalty to the brand. In short, good advertisement is bad and I think a good advertisement is not easily forgotten...
Mehmet Ali Yelkovan Creative Director